Task: Identification of the main customer requirements as prerequisite for the success of the future e-car range of a premium OEM
Consline approach: Analysis of real-life experiences and wishes of drivers of 19 e-car models in five countries – both regarding e-specific aspects like charging processes or recuperation and classic car attributes like noise, interior, driving comfort etc.
Result: Identification of the respective best-in-calls models for each product attribute – additional emphasis of the problem areas to be avoided
Customer benefit: Customer-centric conception and positioning of the OEM’s own e-car models