Informing yourself online before making the decision to buy a product has become more and more the norm in past years. No surprise, this development spreads into the health sector as well. The most sold products in German pharmacies are over the counter cold medications. For this reason, the Web- and Social Media Monitoring experts at Consline AG took a look at online discussion about 78 different cold medications between November 2013 and October 2014.
The results of their analysis were surprising as well as clear: Only one Percent of the posts are concerned with product prices. Instead the comments and suggestions focused on experiences with and effectiveness of products.