The OEMs navigation systems are not well received by customers. Our study shows that 85 Percent of customers rate the navigation functions negatively. And a result that is particularly explosive for manufacturers: 84 Percent of Users prefer navigation functions of apps, such as Google or Waze.
Find the full German Article about our study here
Download the study here
Informing yourself online before making the decision to buy a product has become more and more the norm in past years. No surprise, this development spreads into the health sector as well. The most sold products in German pharmacies are over the counter cold medications. For this reason, the Web- and Social Media Monitoring experts at Consline AG took a look at online discussion about 78 different cold medications between November 2013 and October 2014.
The results of their analysis were surprising as well as clear: Only one Percent of the posts are concerned with product prices. Instead the comments and suggestions focused on experiences with and effectiveness of products.
A prerequisite for a successful product concept is the most complete understanding of what the customer currently moves and their wants and needs are. Customer Voice Monitoring (CVM) combines Open Innovation with Big Data. Doing so CVM allows carmakers or other producers of high-involvement goods to develop products based on direct customer feedback from real usage scenarios. The British carmaker Jaguar Land Rover (JLR) prioritizes actual topics from his customer’s point of view and relies on customer voices from the internet for the development of the next generation of driver assistance systems. The worldwide monitoring of customer voices provides innovation potentials same as direct feedback on product and service quality.
Dr. Felix Pütz, Head of Business Development, Consline AG; Dr. Heinz van Deelen, CEO, Consline AG; Sergio Brito, Director Quality Assurance, Jaguar Land Rover (Authors)
Whitepaper can be downloaded at the german page.
Car sales have nearly doubled in the last 20 years, while diversity of models and configurations have multiplied complexity for car manufacturers. Automotive OEMs try to fulfill customer expectations concerning Design, Equipment, Performance or Image as good as they can, but most of them are lacking a fast feedback if the new model really fits the market and customer needs. In order to gain valuable authentic feedback already in the critical phase of market launch, a Product Launch Monitoring is crucial …
Major Automotive OEMs make use of authentic user-comments for Feedback in real-time and safe millions.
Speed and authenticity are essential when it comes to the identification of problems and things-gone-wrong in order to develop and roll out respective field-measures. The tight automotive market is the perfect examples for this need for fast and full information on product and service issues as recalls and scandals not only damage the image of the OEMs, but may cost millions. According to a study of the Center of Automotive Management 1.9 million cars were affected from recalls due to safety-relevant issues in the last year – as many as never before …
Developing a good product requires to fully understand what excites customers and what their needs are. Today on the web aplenty of such customer wishes, needs and opinions are available.
Laut DAK- und TK-Gesundheitsreport 2014 wird rund die Hälfte der 25- bis 39-jährigen einmal pro Jahr wegen einer Erkältungskrankheit behandelt. Die rezeptfrei erhältlichen Kombinationspräparate, die dafür üblicherweise eingesetzt werden, machen demenstsprechend einen wichtigen Teil des Gesamtumsatzes deutscher Apotheken aus. Read more…
Automobilwoche 20.10.2014: Der Münchner Dienstleister Consline durchforstet das Netz in 16 Sprachen, um die Autohersteller schnell auf Probleme hinweisen zu können. Das spart Geld und vermeidet böse Kundenkommentare.