Studies

Consline publishes cases and studies on hot topics.
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Munich, 8th June, 2016: „…a nurse finances an e-car for a dentist`s not working wife and the e-car driving wife feels good about herself…” The analysis of customer voices online show deeper concerns about the e-car subvention than the well-known concerns about reach and infrastructure. Almost as frequently internet users in forums and news portals mention the support of the upper class and the subsidization of automotive manufacturers.

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Informing yourself online before making the decision to buy a product has become more and more the norm in past years. No surprise, this development spreads into the health sector as well. The most sold products in German pharmacies are over the counter cold medications. For this reason, the Web- and Social Media Monitoring experts at Consline AG took a look at online discussion about 78 different cold medications between November 2013 and October 2014.

The results of their analysis were surprising as well as clear: Only one Percent of the posts are concerned with product prices. Instead the comments and suggestions focused on experiences with and effectiveness of products.

 

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Munich, 24.04.2012: Amazon has been able to significantly increase customer satisfaction since launching its online food shop: The opinions of Social Media Users were largely positive (78%) in March and April 2012. Shortly after the launch in July 2010 only 37% of the users rated the service positively.

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